How do I get into the cannabis industry?
As with any career move, finding a job is often a long process. The process can become even more difficult when trying to break into a new industry. As the legal cannabis industry grows at an exceptional rate, the marketplace demands that the workforce grows at an equal pace. “New Frontier Data, the authority in business intelligence for the cannabis industry, continues to find evidence demonstrating the legal cannabis is one of the fastest growing industries in the U.S., and examines its growth in its upcoming annual report, The Cannabis Industry Annual Report: 2017 Legal Marijuana Outlook. New Frontier Data projects that by 2020 the legal cannabis market will create more than a quarter million jobs for American workers. Whether you’re looking for a part time role, contract role, or full time position, we’ve provided a 3-step guide to landing a job in the industry.
Step 1: Learn the Industry
Like any job in any industry, in order to have credibility with not only your employer, but also your customers, it is imperative to have a degree of familiarity with the marketplace. There are a number of resources you can put to use in order to get up to speed on the legal cannabis industry. Consider subscribing to popular blogs, newsletters, podcasts, youtube channels, and magazines in the industry to keep up with current developments ( some of our favorites are DCN – Direct Cannabis Network, The Cannabist, CannaInsider, Investing in Cannabis, Marijuana Business Daily, Cannabis Now, and many more . In addition, local networking events and conferences are great opportunity to not only connect with individuals already in the industry, but also to immerse yourself in an educational environment. Some of our favorites our favorites are New West Summit (+Job Fair), Cannabis Marketing Association, Women Grow (for men too), California Cannabis Business Expo, and many more.
Step 2: Decide how you can best bring value to the Marketplace
As you become more familiar with the industry, you should start to see how many opportunities there are. For instance, ancillary businesses-that is, businesses that don’t come in contact with the plant, need talent in areas such as operations, marketing, customer service, software engineering, finance, sales, and law, just to name some of the opportunities. A common misconception is that in order to work in the industry, you have to know everything about cannabis. The truth is, it’s easy to learn cannabis, but it’s hard to learn professional skills. You can learn a lot by working an entry level position such as trimming or bud tending, but you may be surprised to learn you’re current skill set transfers perfectly into the cannabis industry.
Step 3: Find A Company Who’s Mission Excites You
Finding the right company may be the biggest challenge in any job search, but the most important. Although the cannabis industry is growing at rapid rates, most companies are not able to pay “top salaries” when compared to less regulated, more established industries. The people that find true happiness in the industry are the ones that truly find a home, but sometimes you need to make short term sacrifices in order to find your home. A good way to find potential companies is to look at the “sponsor” section on different platforms. You can also signup to be one of the first to try our job searching app on our home page!